About Asset Finance

There are a number of finance companies you could choose from in New Zealand; our point of difference is our team and our customer-focused approach.

Who are we and What we do

Asset Finance is a Kiwi-owned finance company that has grown from a small local business to a nation-wide company now employing over 20 full time staff with a loan book approaching $20m. We pride ourself on being customer-focused, transparent and flexible; and we review each loan application on its unique merit, looking for the best possible solution for each client.  

Getting a loan can traditionally be stressful, time-consuming and confusing and our goal is to lead the way in changing that.  Our team is trained to make the process as quick, clear and hassle-free as possible.

Our Mission

We are committed to providing short and medium term financial products and services that help New Zealanders and their businesses achieve their goals. We aim to provide a quality service that is affordable, friendly, quick, and personalised to the individual customer. We go the extra mile to make things as simple and convenient as possible for our customers.

This means we work with our clients to help them resolve the problems they're facing by providing fast financial solutions, which are explained in easy-to-understand language, so you're comfortable with the terms, and clear on how the process will work for you.   If you are curious as to how we could help you, or if you have any questions, feel free to drop by one of our branches or call us (toll free of course) - our friendly, helpful team is ready to help you.


Asset Finance was founded by Clive George in 1997 because he realised there was a lack of options available for many people who needed money quickly to pay unexpected bills or expenses. We've grown significantly since 1997 and to meet demand we registered our first Prospectus in 2004 in order to raise further funds from the general public.

We avoided becoming one of the well publicised failures that several New Zealand finance companies/institutions became during 2006 - 2010. This was achieved through savvy lending policy and strong governance - which protects our lenders and borrowers alike. We're proud to have survived the recent global financial crisis while providing businesses and individuals across the country with the means to keep going during these tough times too.  

Current day

We continue to source investment deposits from the public, and lend that money to individuals, companies and trusts. Our lending is provided in the form of a range of consumer loan and business finance solutions with loans ranging from $1,000 to $400,000 or more.

Anyone can put their money on fixed term deposit with Asset Finance Ltd, and we provide finance to a wide array of people and companies.

We employ 20 people full time, 9 of whom are based at Head Office in Whakatane, where most administrative functions including loan payouts and investment deposits are managed.

We have a branch network of Asset Finance branded offices (7) and non-branded lending agencies (8) located throughout New Zealand, mainly in the North Island. In addition to the full time employees at our branches and agencies, we have a number of team members working part time or on a commission basis.

We are always looking for opportunities to expand into new areas or partner with existing finance providers and invite enquiries of this nature.


Compliance and Affiliation

As a financier owned and operated from New Zealand, we comply with all New Zealand laws and regulations.

Financial Services Provider

Asset Finance is a registered Financial Services Provider (FSP3501, registered 17 September 2010) and a member of the Insurance and Savings Ombudsman Scheme ("ISO Scheme").

The ISO Scheme is is an approved external disputes resolution scheme pursuant to the Financial Service Providers (Registration and Dispute Resoltuion) Act 2008. Read more about dispute resolution with Asset Finance.

You can search the Financial Services Provider Register free of charge at http://www.business.govt.nz/fsp/

Licensed Non-bank deposit taker

We are licenced by the Reserve Bank of New Zealand (RBZNZ) as a Non-Bank deposit taker, authorised to raise money from and issue securities to the public. We raise funds from the public by offering debt securities in relation to fixed term deposits, and carry on the business of borrowing and lending money.

More information is available on the Reserve Bank website.

Issuer of Debt Securities

Asset Finance is a issuer of debt securities to the public. We comply with the Securities Act 1978, Securities Regulations 2009, Financial Reporting Act 1993 and other relevant legislation.

Our Prospectus and audited financial statements are available free of charge from the companies office, or on our investments page.

Member of the Financial Services Federation

We are a member of the Financial Services Federation (FSF).

Incorporated as a society in 1965, the The FSF is New Zealand's largest member based industry organisation for financial institutions. Members of the Federation provide financing, investment, banking and insurance services to over 750,000 New Zealanders.

Read more about the FSF here.

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