About Asset Finance

Background

The concept of Asset Finance originated when the founder, Clive George, then owner/operator of a large 4WD parts business, recognised a burgeoning business opportunity. A large number of consumers in this market required finance. So, having identified a new opportunity for a niche finance company, he quickly set about creating a lending arm of the business.

In 1997 the company changed its name to Asset Finance Limited to reflect this successful new direction.

Present Day

The head office of Asset Finance remains in Whakatane where the business first originated; however the Asset Finance network has grown considerably since 1997. There are currently more than 20 Asset Finance offices and agencies throughout New Zealand, concentrated mainly in the North Island.

In addition to a strong branch and agent representation, the Company works with finance brokers and introducers from time to time, particularly on larger more complex loans where brokers can add value.

The loan approval, payout and administration functions continue to be managed from the Company’s head office in Whakatane, as are the deposit taking, investor registry, financial management and financial reporting functions.